The Problem to Solve

Why bigQUEST Advisory

As companies move from Product Market Fit to driving growth, new marketing and sales competencies are required to achieve scale beyond word of mouth.

Today’s digital marketing is more complex than ever and it takes clarity and deep experience to navigate the media and content landscape.

The big five consulting firms are out of reach and often out of touch for what it takes to be successful in today’s digital world.

Yet hiring a top marketing gun is expensive and risky when it isn’t yet clear what you need.

The better way is to engage an experienced strategic advisor to do it with-you vs. for you to build a workable plan that fits your organization.

A plan that will give you more clarity on the hiring needs and best use of precious marketing capital.

Who I Help

Senior leaders, typically Founders or at the C-Suite level, who desire to lead a change effort and would like experienced advisory help to map, plan and launch customer-centric innovation.

Typical Engagements Include:

Clarifying brand purpose and aligning value-proposition and communication.

Aligning a product road-map to true customer needs & desires.

Building a growth model and aligning marketing & commercial functions.

Navigating the digital marketing environment to harmonize paid, earned, and owned media.

Building a resilient model for Talent and upskilling across connected commerce.

Orienting Sr Leadership orientation to the current trends in marketing and advertising and follow-on development of a strategic plan.

Organizational capability assessment against the company strategy.

Stakeholder mapping and alignment that enables investment and buy-in.

How I Help

I come alongside the client lead and their team to think through the challenges and collaborate in helping build a plan addressing method, mindset, and motivation.

Where appropriate can bring industry experts as SME collaborators to aid in helping solve specific challenges.

Typical engagements range from 6-10 hours a month over a 6 month period.

At times, a highly interactive offsite workshop is needed to go deeper into a problem with a team. I can work with the client lead to plan and facilitate such workshops on-site, if desired.

About Me

Andy Murray is a renowned senior executive with an impressive track record of success in the retail and consumer packaged goods (CPG) industries. With a career spanning over three decades, Andy has held key leadership roles in some of the world's largest corporations, including P&G, Walmart and Asda.

Andy's extensive experience in retail and marketing is demonstrated through his previous roles as SVP/Chief Customer Officer for Asda U.K., SVP/Marketing for Walmart U.S., and Founder & CEO of Saatchi & Saatchi X, a pioneering international shopper marketing agency. Andy's leadership at Asda saw the company return to growth while improving overall NPS, while at Walmart, he led the design of new Walmart Supercenter prototypes and delivered a new advertising approach to bring an emotional connection back to the brand.

In addition to his corporate roles, Andy is the Founder & Executive Chair of the Customer-Centric Leadership Initiative at the Walton College of Business, University of Arkansas, and Founder & CEO of bigQuest Advisory, Inc., a consultancy that focuses on helping senior executives map and lead change in the retail and CPG space.

Andy's expertise in global trends, creative marketing, and in leading customer-centric transformation make him an invaluable mentor and strategic advisor to executives and their leadership teams who are leading change in their organizations.