About bigQUEST

Just who in the world is


I’m Andy — CEO and founder of bigQUEST. For more than 20 years, I’ve helped senior leaders and managers create the future and move toward the best opportunities in their workplace.

Today’s workplace is being dramatically reinvented by digital transformation and rapidly-changing customer expectations. As a result, there is an abundance of opportunities to lead breakthrough type projects. This is where I help leaders excel by teaching them the Method + Mindset + Motivation they need to launch and lead breakthrough work. This is what I call a “quest.” 

I’ve codified the best practices of launching and leading quests into a framework that guides you and your team on how to navigate the unknown, how to adapt through the obstacles, and how to get the type of buy-in from your team that creates real commitment. Read more about the framework below.

My passion for growth, creating cultures that unleash talent, and building capabilities across functions has allowed me to hold leadership roles across Retail (Walmart), CPG (P&G), start-ups (Mercury 11, Saatchi X) and globally (Asda U.K.). I am a  creative problem solver, innovator, and marketer, and known for building high-performing teams and delivering results.


proven methods


commitment & creativity


with confidence


Method + Mindset + Motivation™

Many leaders today want to break through barriers and lead initiatives that create the future for their organization. They want to go beyond the routine, do meaningful work and make work meaningful for others.

In today’s workplace, there is an abundance of opportunities to create the future, so why do 85% of new initiatives fail?

The problem isn’t motivation. 

The problem is the poverty of resources leaders need to get equipped with the method and mindset they need to charge through unknown complexities and unforeseen obstacles that inevitably pop up on the path to something new. 

When you can see opportunities, but lack the mindset and method to charge forward with confidence, it can feel frustrating and isolating. 

But you don’t have to go it alone

The bigQuest Framework helps you face the unknown with confidence, resolve obstacles along the way, and deliver breakthrough outcomes with your team, division, or company.

The bigQUEST Framework™ enables you to plan a successful journey and deliver the future with excellence.

The bigQUEST Framework Operates Around Three Pillars


To face the unknown with confidence, you must be grounded in a set of operational practices that keep your QUEST on course. You need to adopt the critical practices essential to guiding a quest to completion.


To deliver the future, you must adopt a leadership mindset that isn't traditionally taught and is different than what is required for incremental change initiatives. You need to embrace the distinctives of a bigQUEST leader.


To lead through high-stakes initiatives, you must know how to make your QUEST compelling, meaningful, and clear. You must learn the key actions to create team collaborations that are inspiring, intuitive, and inviting!

The agile leadership framework for leading breakthrough adventures


Download the Five BIG Questions Checklist and 5-Part Video Series.

The Five BIG Questions are the specific questions your team should answer before launching your Quest. They are fundamental to getting the desired outcome of your quest. They not only serve to simplify the challenge, but serve to bring alignment and clarity for the full team.

Get the Checklist + 5-Part Video Series