ABOUT bigQUEST

Just who in the world is

ANDY  MURRAY

I’m Andy — CEO and founder of bigQUEST. For more than 20 years, I’ve helped senior leaders and managers create the future and move toward the best opportunities in their workplace.

Today’s workplace is being dramatically reinvented by digital transformation and rapidly-changing customer expectations. As a result, there is an abundance of opportunities to lead breakthrough type projects. This is where I help leaders excel by teaching them the Method + Mindset + Motivation they need to launch and lead breakthrough work. This is what I call a “quest.” 

I’ve codified the best practices of launching and leading quests into a framework that guides you and your team on how to navigate the unknown, how to adapt through the obstacles, and how to get the type of buy-in from your team that creates real commitment. Read more about the framework below.

My passion for growth, creating cultures that unleash talent, and building capabilities across functions has allowed me to hold leadership roles across Retail (Walmart), CPG (P&G), start-ups (Mercury 11, Saatchi X) and globally (Asda U.K.). I am a  creative problem solver, innovator, and marketer, and known for building high-performing teams and delivering results.

THE BIGQUEST FRAMEWORK

Principles to map, launch and land a big quest.

Many leaders today want to break through barriers and lead initiatives that create the future for their organization. They want to go beyond the routine, do meaningful work and make work meaningful for others.

In today’s workplace, there is an abundance of opportunities to create the future, so why do 85% of new initiatives fail?

The problem isn’t motivation. 

The problem is the poverty of resources leaders need to get equipped with the method and mindset they need to charge through unknown complexities and unforeseen obstacles that inevitably pop up on the path to something new. 

When you can see opportunities, but lack the mindset and method to charge forward with confidence, it can feel frustrating and isolating. 

But you don’t have to go it alone

The bigQuest Framework helps you face the unknown with confidence, resolve obstacles along the way, and deliver breakthrough outcomes with your team, division, or company.

The bigQUEST Framework™ enables you to plan a successful journey and deliver the future with excellence.

THE METHOD

A proven approach to customer-centered innovation.

Simplicity drives action. The right questions at the right time uncover solutions.  Sequencing unlocks early overcomes obstacles.  

THE MINDSET

Mental models that lead to better decisions. 

Misbeliefs, uncertainty, and complexity can make the future hard to see. The right mindsets can help you see what others can't see and make new connections that reveal innovation.

THE MOTIVATION

You can go faster alone, but to go further requires a team.

Co-creation leads to commitment and better ideas. Engaging people in the story creates engagement and momentum. 

METHOD + MINDSET + MOTIVATION

Method, mindset, and motivation when combined together, create a powerful force multiplier that address all the necessary components of leading and landing innovation in big companies. 

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