Now more than ever, retailers and brands are accelerating their quest to be more customer-centric. But to be truly customer-centric, it requires quite a shift in both mindset and ways of working, not just in marketing but across all parts of the organization. In this podcast series, Andy Murray will be talking to thought leaders, practitioners, and scholars to hear their thoughts on what it takes to be a leader in this rapidly changing customer world.
On The bigQUEST Podcast, hosted by Andy Murray, you’ll discover how to simplify challenges, outsmart variables, and develop the right mindset… all so you can launch a successful blue ocean adventure in your work. Drawing on three decades of leadership at some of the world’s most respected companies, Andy shares proven methods for turning compound challenges into the adventures of a lifetime. These conversations will ready you and your team for your own bigQUEST to help you and your team do the impossible.