Customer Centric Innovation

Turning customer problems into solutions worth sharing.




Former SVP/Chief Customer Officer Walmart Asda U.K.

Former SVP/Marketing Walmart U.S. 

Ret Founder & CEO Saatchi & Saatchi X

Founder and Exec Chair, Customer-Centric Leadership Initiative University of Arkansas’s Walton College of Business

Founder, CEO of bigQuest Advisory, Inc. 

Strategic Advisor, Composite Ventures

Recently repatriated from Asda, Andy Murray is currently engaged in a portfolio of initiatives including Founder & Executive Chair, Customer-Centric Leadership Initiative, Walton College of Business, University of Arkansas as well as launching bigQuest Advisory, a consultancy focused on transforming complex big objectives into game changing movements that drive growth in the retail and CPG space. 

Andy was appointed to the role of Chief Customer Officer for Asda in February 2016. Previously Walmarts Senior Vice President of Creative and Customer Experience, Andy joined Asda and the Executive leadership to bring a new dimension to the strategy; merchandising and the customer voice to the Board. During his tenure, Asda returned to growth and while improving the overall NPS. 

While at Walmart, as SVP/Marketing, Andy led the design of the new Walmart super centre prototypes and delivered a new advertising approach to bring an emotional connection back to the Walmart brand.

Prior to joining Walmart, Andy previously held a variety of senior marketing and technology roles with Hallmark and Procter & Gamble, as well as founding his own pioneering international shopper marketing agency, Saatchi & Saatchi X, taking it from kitchen table start-up to a successful exit that fueled global expansion. 

Andy is a retail marketing expert with a strong understanding of global trends, creative marketing and customer shopping habits. Andy also serves as a mentor and strategic advisor to founders and their leadership teams in the connected commerce and community spaces, helping them navigate the challenges of growth.





Charlie Anderson

CEO Shoptology

Andy is a builder. A builder of people, business and ideas. His inspirational leadership and passion for greatness makes everyone around him better. Every aspiring entrepreneur would have a better chance of success having met Andy.

Adam Werbach

Global Sustainable Shopping Lead

Andy and I spent five years engaging companies across the globe in bringing sustainability strategy into their core. Andy’s relentless curiosity, passion for social purpose in business, and ability to go beyond the preconceptions of his current milieu won me over. I’ll be watching his next adventures with interest.


Senior Director II Strategy & Customer Experience lead for Health & Wellness

I've had the amazing privilege to know Andy for over 15 years. He is a true leader, visionary thinker, and inspirational person in every sense of the word. He has mentored me throughout and always inspired me to take on the big ideas, keep thinking bigger, and then nurture, helped and supported me to get there.

Dr. Claudia Mobley

Retired Executive Director, Center for Retailing Excellence Sam M Walton College of Business University of AR

If you need a speaker that truly understands how to build momentum to deliver big ideas that take companies forward but also how has a rock-solid understanding of how to navigate those ideas through today's complex and uncertain environment, Andy Murray is absolutely the speaker you need. He was consistently one of our top-rated inspirational speakers over a ten-year period at our emerging trends in retail event. The emerging trends conference is attended by over 1,000 execs from top retailers and suppliers.

C. Finderup

Client Service Director
Ocean Agency

His rare ability to connect, inspire and motivate people and teams across borders is unparalleled. His energy, international outlook, strategic excellence and unique creative approach always made it very easy to create a common vision and strategy. I highly endorse Andy - especially if you want a clear path to move forward on.

D. Brokke

President/CEO Bethany International

Andy proved to be an innovator with tremendous strategic savvy. He has gone on from elevating our whole marketing and creative processes to being a premier retail and marketing leader



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