Customer Centric Innovation

Turning customer problems into solutions worth sharing.


Just who in the world is


I’m Andy — CEO and founder of bigQUEST. For more than 20 years, I’ve helped senior leaders and managers create the future and move toward the best opportunities in their workplace.

Today’s workplace is being dramatically reinvented by digital transformation and rapidly-changing customer expectations. As a result, there is an abundance of opportunities to lead breakthrough type projects. This is where I help leaders excel by teaching them the Method + Mindset + Motivation they need to launch and lead breakthrough work. This is what I call a “quest.” 

I’ve codified the best practices of launching and leading quests into a framework that guides you and your team on how to navigate the unknown, how to adapt through the obstacles, and how to get the type of buy-in from your team that creates real commitment. Read more about the framework below.

My passion for growth, creating cultures that unleash talent, and building capabilities across functions has allowed me to hold leadership roles across Retail (Walmart), CPG (P&G), start-ups (Mercury 11, Saatchi X) and globally (Asda U.K.). I am a  creative problem solver, innovator, and marketer, and known for building high-performing teams and delivering results.




Charlie Anderson

CEO Shoptology

Andy is a builder. A builder of people, business and ideas. His inspirational leadership and passion for greatness makes everyone around him better. Every aspiring entrepreneur would have a better chance of success having met Andy.

Adam Werbach

Global Sustainable Shopping Lead

Andy and I spent five years engaging companies across the globe in bringing sustainability strategy into their core. Andy’s relentless curiosity, passion for social purpose in business, and ability to go beyond the preconceptions of his current milieu won me over. I’ll be watching his next adventures with interest.


Senior Director II Strategy & Customer Experience lead for Health & Wellness

I've had the amazing privilege to know Andy for over 15 years. He is a true leader, visionary thinker, and inspirational person in every sense of the word. He has mentored me throughout and always inspired me to take on the big ideas, keep thinking bigger, and then nurture, helped and supported me to get there.

Dr. Claudia Mobley

Retired Executive Director, Center for Retailing Excellence Sam M Walton College of Business University of AR

If you need a speaker that truly understands how to build momentum to deliver big ideas that take companies forward but also how has a rock-solid understanding of how to navigate those ideas through today's complex and uncertain environment, Andy Murray is absolutely the speaker you need. He was consistently one of our top-rated inspirational speakers over a ten-year period at our emerging trends in retail event. The emerging trends conference is attended by over 1,000 execs from top retailers and suppliers.

C. Finderup

Client Service Director
Ocean Agency

His rare ability to connect, inspire and motivate people and teams across borders is unparalleled. His energy, international outlook, strategic excellence and unique creative approach always made it very easy to create a common vision and strategy. I highly endorse Andy - especially if you want a clear path to move forward on.

D. Brokke

President/CEO Bethany International

Andy proved to be an innovator with tremendous strategic savvy. He has gone on from elevating our whole marketing and creative processes to being a premier retail and marketing leader



We'd love to send you resources, articles, tips, offers, news and other updates related to and Andy Murray by email and other electronic means. With respect to GDPR compliance, you are submitting your information through this form, you agree to being added to our database. We'll always treat your personal details with the utmost care and will never sell them to other companies for marketing purposes. We hate spam just like you do!