Episode 43
Chris Riegel on the Rising Importance of Digital Signage in Physical Stores
It's A Customer's World Podcast
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Questions and topics.
00:00 Episode Introduction
01:00 Guest Introduction
03:00 Viewing digital signage from the perspective of the consumer
09:33 What is driving the pendulum swing back to in-store digital displays?
12:28 What shoppers using a phone in-store tells us about the customer experience
20:12 The importance of customer data
25:00 Where is the line between relevant ad personalization and “creepiness”?
27:52 What have you learned about executing Retail Media effectively?
32:37 Looking at European trends
34:10 Forecasting the evolution and growth of RMNs
36:06 The benefit of a customer-centric approach when entering an emerging space
43:58 Why retailers need to stay true to their core mission of serving customers
Meet Your Host: Andy Murray
Andy is a highly effective senior leader with a passion for growth, creating cultures that unleash talent, and building capabilities through collaboration across functions. He has held leadership roles across retail (Walmart), CPG (P&G), start-ups (Mercury 11, Saatchi X) and global organizations (Asda U.K.). A creative problem solver, innovator, and marketer, he is known for building high-performing teams and delivering results.
Andy is a lifetime Honorary Board member of the University of Arkansas's Center for Retail Excellence where he helped developed the Center's presence and Innovation conferences. He is also an Early Board Member for the Soderquist Center for Leadership and Ethics college. Andy was inducted into the Shopper Marketing Hall of Fame in 2013 for his pioneering work in developing best practices and industry leadership in the emerging field of Shopper Marketing. He currently serves as Chairman of Asda Foundation.
