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Episode 2

Jim Stengel on Purpose Driven Leadership in Client-Focused Business.

It's A Customer's World Podcast

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The conversation begins with lessons from Jim’s recent sabbatical before turning to the subject of client-focused business. After considering the global nature of this client-centrality, the need for a total ecosystem, and shifts in shopper marketing, Andy and Jim look to the future. Using the cardinal directions of the compass for guidance, Andy asks Jim to explain how he imagines the future will look. As he covers the compass poles, Jim details what parts of the present business space he expects to see either maintained or left behind, how business finances and purpose will develop, the age of creativity to come, and his hope to see government and business foster stronger complementary roles. The conversation concludes as Jim fields questions from Molly Rapert’s Walton College students and shares closing thoughts, and as Andy explains what’s next on the horizon for him.

Key Takeaways

 

0:43 - Andy provides an introduction to Jim Stengel and the episode ahead.

2:27 - After greeting Jim, Andy jumps right into a question about Jim’s recent sabbatical.

4:32 - When did Jim realize that customer-centrism was a global idea?

7:12 - The conversation turns to building a total ecosystem. 

11:14 - Andy wants to tap into Jim’s sense of the future - using a compass as a guide.

12:08 - First, Andy and Dan look West: What will we leave or take forward?

15:07 - Turning North, the two consider the subject of budget.

18:20 - The COVID-19 pandemic has seen a pivot to focus on purpose.

24:23 - Looking South, what are Andy’s thoughts on the possibility of a golden age of creativity?

28:45 - The East raises the question of hope.

31:13 - Andy asks Jim to field a few questions from college students.

39:19 - What are Jim’s last words to students, and what is Andy looking forward to?

Meet Your Host: Andy Murray

 

Andy is a highly effective senior leader with a passion for growth, creating cultures that unleash talent, and building capabilities through collaboration across functions. He has held leadership roles across retail (Walmart), CPG (P&G), start-ups (Mercury 11, Saatchi X) and global organizations (Asda U.K.). A creative problem solver, innovator, and marketer, he is known for building high-performing teams and delivering results.

Andy is a lifetime Honorary Board member of the University of Arkansas's Center for Retail Excellence where he helped developed the Center's presence and Innovation conferences. He is also an Early Board Member for the Soderquist Center for Leadership and Ethics college. Andy was inducted into the Shopper Marketing Hall of Fame in 2013 for his pioneering work in developing best practices and industry leadership in the emerging field of Shopper Marketing. He currently serves as Chairman of Asda Foundation.