Episode 7

Sherilyn Shackell on Chief Marketing Officers Embracing their Influence.

It's A Customer's World Podcast

Read more

The conversation begins with Sherilyn sharing how her love for marketing and developing talent led to the creation of The Marketing Academy. Not only was her own passion a driving force behind The Marketing Academy, but many other companies and networks also supported her vision and helped sponsor her work. Her network had its own desire to invest in the future and make a difference. Sherilyn and Andy also take some time to share their thoughts on the importance of CMOs learning boardroom language and collaborating with other functions of the business. They explain how CMOs must embrace their influence and recognize their ability to impact the business culture. The conversation begins to move toward the learning model of The Marketing Academy, and Sherilyn points out how 2020 has brought many changes to the model. In connection with questions provided by Professor Molly Rapert, Sherilyn and Andy speak about balancing art and science in marketing, along with the importance of following important influencers, building connections with them, and gaining knowledge through experience. She concludes by sharing her hopes for the future generation of marketers in their ability to thrive and be creative.

Key Takeaways

 

0:41- Introducing Sherilyn Shackell and The Marketing Academy

2:05- How Sherilyn maintains her enthusiasm in her job

3:53- Why Sherilyn launched TheMarketing Academy

10:25- How Sherilyn was able to have big companies and networks sponsor her work

14:16- How to narrow the gap between marketing and the board

19:07- The importance CMOs have in impacting and influencing culture

26:13- The Marketing Academy’s learning model and how it has changed during 2020

32:27- The demand for learning 

38:48- Sherilyn answers some questions from students

46:52- Sherilyn’s hopes for the future 

Meet Your Host: Andy Murray

 

Andy is a highly effective senior leader with a passion for growth, creating cultures that unleash talent, and building capabilities through collaboration across functions. He has held leadership roles across retail (Walmart), CPG (P&G), start-ups (Mercury 11, Saatchi X) and global organizations (Asda U.K.). A creative problem solver, innovator, and marketer, he is known for building high-performing teams and delivering results.

Andy is a lifetime Honorary Board member of the University of Arkansas's Center for Retail Excellence where he helped developed the Center's presence and Innovation conferences. He is also an Early Board Member for the Soderquist Center for Leadership and Ethics college. Andy was inducted into the Shopper Marketing Hall of Fame in 2013 for his pioneering work in developing best practices and industry leadership in the emerging field of Shopper Marketing. He currently serves as Chairman of Asda Foundation.