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Episode 16

Simon Miles & James Beck from The Coca-Cola Company on Collaboration Between Brands & Retail.

It's A Customer's World Podcast

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What has the evolution of shopper marketing looked like? How do brands like Coca-Cola enhance the customer journey? What will browsing behavior look like with online shopping? Two Coca-Cola executives, Simon Miles and James Beck take on these questions and more in this episode of It’s a Customer’s World podcast. Simon is the Vice President of Global OmniChannel Commercial Strategy, he leads the ecommerce relationship between Coca-Cola and Walmart International. James is a Global Marketing Director supporting Walmart’s International division where he creates and advances global strategic initiatives such as FIFA World Cup, Olympics, Gaming and eSports. Both James and Simon have tremendous experience and passion with customer centric leadership and they discussed at length the importance of the customer experience, for both retailers, brands and what it means internally for employees as well.

Meet Your Host: Andy Murray

 

Andy is a highly effective senior leader with a passion for growth, creating cultures that unleash talent, and building capabilities through collaboration across functions. He has held leadership roles across retail (Walmart), CPG (P&G), start-ups (Mercury 11, Saatchi X) and global organizations (Asda U.K.). A creative problem solver, innovator, and marketer, he is known for building high-performing teams and delivering results.

Andy is a lifetime Honorary Board member of the University of Arkansas's Center for Retail Excellence where he helped developed the Center's presence and Innovation conferences. He is also an Early Board Member for the Soderquist Center for Leadership and Ethics college. Andy was inducted into the Shopper Marketing Hall of Fame in 2013 for his pioneering work in developing best practices and industry leadership in the emerging field of Shopper Marketing. He currently serves as Chairman of Asda Foundation.