Episode 23

Chad Fox on Marketing in an Evolving Retail Space.

It's A Customer's World Podcast

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Andy Murray is joined by Chad Fox to discuss challenges in an evolving marketing landscape. Chad’s career has spanned across countless facets of marketing that lead him to his current role as Chief Marketing Officer for Dollar General.

Their diverse career paths and experiences set the stage as they explore the emergence of retail media networks, the power of empathy, and new methods to lead customer-centric teams.  

 

 

Key Takeaways

 

11:41 The Power of Empathy

19:22 The Promise of Retail Media Networks

22:57 The Unique Dollar General Audience

35:03 Advice for Young Practitioners 

45:11 Hope for the Future

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Meet Your Host: Andy Murray

 

Andy is a highly effective senior leader with a passion for growth, creating cultures that unleash talent, and building capabilities through collaboration across functions. He has held leadership roles across retail (Walmart), CPG (P&G), start-ups (Mercury 11, Saatchi X) and global organizations (Asda U.K.). A creative problem solver, innovator, and marketer, he is known for building high-performing teams and delivering results.

Andy is a lifetime Honorary Board member of the University of Arkansas's Center for Retail Excellence where he helped developed the Center's presence and Innovation conferences. He is also an Early Board Member for the Soderquist Center for Leadership and Ethics college. Andy was inducted into the Shopper Marketing Hall of Fame in 2013 for his pioneering work in developing best practices and industry leadership in the emerging field of Shopper Marketing. He currently serves as Chairman of Asda Foundation.