Episode 24
Chris Gray on the Intersection of Marketing and Psychology.
It's A Customer's World Podcast
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Key Takeaways
01:50 Art and Science of Marketing
04:56 The Role of Intuition
08:00 How to Address Blindspots and Biases
10:20 When to Rely on Intuition
13:24 Misconceptions of Marketing
17:02 Our Brains are Ignoring Machines
19:11 The Truth about Today’s Attention Spans
21:32 How to Develop Deep Consumer Insights
22:45 The Creation of Shopper Passports
25:20 The Power of Observation and Intuition
Meet Your Host: Andy Murray
Andy is a highly effective senior leader with a passion for growth, creating cultures that unleash talent, and building capabilities through collaboration across functions. He has held leadership roles across retail (Walmart), CPG (P&G), start-ups (Mercury 11, Saatchi X) and global organizations (Asda U.K.). A creative problem solver, innovator, and marketer, he is known for building high-performing teams and delivering results.
Andy is a lifetime Honorary Board member of the University of Arkansas's Center for Retail Excellence where he helped developed the Center's presence and Innovation conferences. He is also an Early Board Member for the Soderquist Center for Leadership and Ethics college. Andy was inducted into the Shopper Marketing Hall of Fame in 2013 for his pioneering work in developing best practices and industry leadership in the emerging field of Shopper Marketing. He currently serves as Chairman of Asda Foundation.
