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Episode 34

The Future of Media with John Sheehy

It's A Customer's World Podcast

 

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Andy Murray is joined by industry expert, John Sheehy. John has over 30 years of experience in media and technology and recently served as Global Brand President for Starcom Worldwide. Their conversation addresses how the emergence of retail media networks will shape the media industry of the future, and wraps up with John sharing sage advice to graduating seniors.

Questions and topics.

00:50 Guest introduction
04:10 Characterizing the change we see in media today
06:13 How have clients adapted to a changing retail landscape?
08:09 What challenges do new brands face in terms of discovery?
12:20 Are marketing fundamentals still relevant today?
15:01 Any advice to mid-tier brand CMO’s?
18:23 What is New Road Capital?
23:29 Where do you see opportunity in an emerging RMN space?
27:36 The importance of collaboration
30:09 Questions from Walton College students
30:33 Leveraging varying expertise to take on new challenges
35:14 What moment in your career has refined you the most?
36:45 How early did you know what you would be passionate about?

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Meet Your Host: Andy Murray

 

Andy is a highly effective senior leader with a passion for growth, creating cultures that unleash talent, and building capabilities through collaboration across functions. He has held leadership roles across retail (Walmart), CPG (P&G), start-ups (Mercury 11, Saatchi X) and global organizations (Asda U.K.). A creative problem solver, innovator, and marketer, he is known for building high-performing teams and delivering results.

Andy is a lifetime Honorary Board member of the University of Arkansas's Center for Retail Excellence where he helped developed the Center's presence and Innovation conferences. He is also an Early Board Member for the Soderquist Center for Leadership and Ethics college. Andy was inducted into the Shopper Marketing Hall of Fame in 2013 for his pioneering work in developing best practices and industry leadership in the emerging field of Shopper Marketing. He currently serves as Chairman of Asda Foundation.