Andy Murray on The Secrets to Problem Discovery

Is there a trick to quickly uncovering the problem most impacting my customer? Tune in to today’s episode where Andy Murray talks about Question 1 of the 5 Big Questions when starting a bigQUEST: What is the single biggest problem we need to solve? He’ll show us how to use storytelling and mystery-solving skills when problem-discovering, and how to know for sure that you’ve achieved your goal. For more information on the bigQUEST Framework, find us at bigQUEST.com.

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Episode Highlights

1. Determine your Quest’s biggest problem by PAYING ATTENTION.

When you look beyond the spreadsheets and typical solutions, you’ll find the core problem for your customer. 

2. Problems are mysteries to be uncovered, not challenges to solve.

A complicated problem is when the data is available to sort through. This is a puzzle. The complex problem is when you don't have the data available. The bigQUEST Framework provides the methods, mindset and motivation to identify the problem and deliver break-through results.

3. Storytelling is a powerful tool when identifying the biggest problem your Quest is going to solve. 

Storytelling has a way to engage hearts and minds, but also to communicate ideas that travel because people remember stories.

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About Your Host

 Andy Murray

 CEO and Founder of bigQUEST

Andy is a highly effective senior leader with a passion for growth, creating cultures that unleash talent, and building capabilities through collaboration across functions. He has held leadership roles across retail (Walmart), CPG (P&G), start-ups (Mercury 11, Saatchi X) and global organizations (Asda U.K.). A creative problem solver, innovator, and marketer, he is known for building high-performing teams and delivering results.

Andy is a lifetime Honorary Board member of the University of Arkansas's Center for Retail Excellence where he helped developed the Center's presence and Innovation conferences. He is also an Early Board Member for the Soderquist Center for Leadership and Ethics college. Andy was inducted into the Shopper Marketing Hall of Fame in 2013 for his pioneering work in developing best practices and industry leadership in the emerging field of Shopper Marketing. He currently serves as Chairman of Asda Foundation.

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