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Now more than ever, retailers and brands are accelerating their quest to be more customer-centric. But to be truly customer-centric, it requires quite a shift in both mindset and ways of working, not just in marketing but across all parts of the organization. In this podcast series, Andy Murray will be talking to thought leaders, practitioners, and scholars to hear their thoughts on what it takes to be a leader in this rapidly changing customer world. 

Industry Reviews

"I’m a heavy consumer of a number of podcast series, have been a guest on a few and would place It’s a Customer’s World at the top of the list. As a marketing practitioner, industry luminary and academic at heart, Andy brings a differentiated and welcomed approach to each episode. From the topics covered and questions asked there is no doubt he has spent numerous hours thinking, analyzing and interrogating the subject at hand and his guests’ experiences in that area. If you’re a modern marketer, intellectually curious and appreciate a well-articulated point of view you need to tune in, open your mind and be prepared to learn something new in this fast-moving world we call marketing."

- Chad Fox, CMO Dollar General


Latest Episode

Explore Episode 42

Past Episodes:

Episode 39 | 🎧 42 min listen

Leading Innovation in Retail Technology with Simon Hathaway

Episode 38 | 🎧 47 min listen

Customer Experience Strategy with Chris Wallace

Episode 37 | 🎧 48 min listen

Simon Francis on Helping Marketers Through Transformation

Episode 36 | 🎧 48 min listen

Ted Wright on Word of Mouth Marketing 

Episode 35 | 🎧 49 min listen

Strategic Challenges in an Evolving Retail Space with Kelly Downey

Episode 34 | 🎧 41 min listen

The Future of Media with                 John Sheehy 

Episode 33 | 🎧 36 min listen

The Importance of Industry Standards with Jeff Bustos

Episode 32 | 🎧 34 min listen

Laura Phillips on Sustainability and Retail

Episode 31 | 🎧 38 min listen

Eric Howerton on Optimizing the Digital Shelf

Episode 30 | 🎧 54 min listen

Exploring an Evolving Retail Landscape with Bryan Gildenberg

Episode 29 | 🎧 35 min listen

Exploring Data & Insights in an Evolving Retail Space with Michael Ellgass

Episode 28 | 🎧 1:03 min listen

The Basics of Retail Media Networks with Chris Perry

Episode 27 | 🎧 35 min listen

The Future of Retail Media Networks with Simon Miles

Episode 26 | 🎧 42 min listen

Exploring Retail Media Networks with the Walton College of Business Research Team

Episode 25 | 🎧 22 min listen

What’s the best advice you have for University seniors? A compilation of top answers from ten industry Leaders

Episode 24 | 🎧 30 min listen

Chris Gray on the Intersection of Marketing and Psychology

Episode 23 | 🎧 55 min listen

Chad Fox on Marketing in an Evolving Retail Space

Episode 22 | 🎧 51 min listen

Sarah Goforth on Entrepreneurship and Innovation

Episode 21 | 🎧 51 min listen

Rodney Thomas and Stephanie Thomas on Topical Supply Chain Issues

Episode 20 | 🎧 40 min listen

Paco Underhill on How We Eat

Episode 19 | 🎧 50 min listen

Molly Rapert on Teaching Tomorrow’s Leaders

Episode 18 | 🎧 36 min listen

Kevin Ervin Kelley on the Customer Centric Innovation in Stores

Episode 17 | 🎧 29 min listen

Kevin Ervin Kelley on Progressive Retail Design

Episode 16 | 🎧 51 min listen

Simon Miles & James Beck from The Coca-Cola Company on Collaboration Between Brands & Retail

Episode 15 | 🎧 27 min listen

Paco Underhill Answers Marketing Student Questions

Episode 14 | 🎧 37 min listen

Advice for Students from Marketing Luminary Kevin Roberts

Episode 13 | 🎧 35 min listen

Sam M. Walton College of Business Students on Taking Business Beyond the Transaction

Episode 12 | 🎧 47 min listen

Sarah Friar on Keeping Empathy as a Core Value

Episode 11 | 🎧 1:04 min listen

Steve Dennis on the Shifting Retail Space

Episode 10 | 🎧 43 min listen

Brenda Malloy on Assembling Customer-Centric Leadership Teams

Episode 09 | 🎧 48 min listen

Dr. Nick Fine on the Dichotomy Between IT and Digital Marketing

Episode 08 | 🎧 31 min listen

Rishad Tobaccowala on the Human Behind the Consumer

Episode 07 | 🎧 52 min listen

Sherilyn Shackell on Chief Marketing Officers Embracing their Influence

Episode 06 | 🎧 48 min listen

Paco Underhill on the Importance of Observing and Understanding the Customer Experience

Episode 05 | 🎧 41 min listen

Larry Thomas on Customer Centrism Starting with the Human

Episode 04 | 🎧 45 min listen

Wendy Liebmann on Following the Shopper to the Future

Episode 03 | 🎧 48 min listen

Jeff Swearingen on Customer Experience Driving Growth

Episode 02 | 🎧 43 min listen

Jim Stengel on Purpose Driven Leadership in Client-Focused Business

Episode 01 | 🎧 29 min listen

Dean Matt Waller on the Importance of Customer Centricity in Business Schools

Meet Your Host: Andy Murray


Andy is a highly effective senior leader with a passion for growth, creating cultures that unleash talent, and building capabilities through collaboration across functions. He has held leadership roles across retail (Walmart), CPG (P&G), start-ups (Mercury 11, Saatchi X) and global organizations (Asda U.K.). A creative problem solver, innovator, and marketer, he is known for building high-performing teams and delivering results.

Andy is a lifetime Honorary Board member of the University of Arkansas's Center for Retail Excellence where he helped developed the Center's presence and Innovation conferences. He is also an Early Board Member for the Soderquist Center for Leadership and Ethics college. Andy was inducted into the Shopper Marketing Hall of Fame in 2013 for his pioneering work in developing best practices and industry leadership in the emerging field of Shopper Marketing. He currently serves as Chairman of Asda Foundation.